Business Research Methods is a field that explores the means of collecting various types of business information, with specific relevance to market research activities. Businesses use such findings for a variety of reasons; among others, these include: locating potential new markets; identifying consumer wants and needs; establishing ways to meet such wants and needs; examining pricing structures for products and services; determining who the competition is; alighting on potential collaborators; and harnessing these findings to the best possible usage. As a consequence, the study of Business Research Methods looks to equip students with advanced research skills, in particular foregrounding a variety of key qualitative and quantitative methods, such as yield the most profitable results. As a research-led discipline, the topic demands a good eye for detail as well as an analytical mind. Students who do well will necessarily be adept in critical thinking and logical reasoning, being able to conduct meaningful and objective experimentation and present findings in compose lucid scholarly form. This encompasses the ability to formulate research questions, conduct literature reviews, and present research results according to sound academic convention. At core, then, Business Research Methods deals with the precise logic of problem-solving within business contexts, with an eye to providing critical solutions; it is a systematic and evidentiary pursuit that demands rigorous and methodical thought. Attaining top marks in the subject will consequently entail proficient academic research skills, comprehensive knowledge of relevant advances in the field – and an ability to make logical connections between the two.
The world of enterprise is huge, varied and constantly growing, as are the academic sciences surrounding it. This means there is much scope for innovative and creative application of Business Research Methods – a field which is continually evolving in line with new research findings, technological advances, and breakthrough critical insights. As a result, one certainly needs to keep in touch with the latest scholarly work in the field, reading journal articles and trade press. Business Research is a highly dynamic field, being shaped daily by social, economic and political determinants; moulded, also, by psychological and emotional, as well as environmental concerns. Hence one is presented with the many distinct lines of approach, covering epistemological and ontological issues, psychological and social concepts, ethical debates, as well as data coding and analysis methods. Anything relevant to advancing business in some aspect is thus fair play. This necessarily includes methods and ideas still waiting to be discovered. Of course, due to the potentially very lucrative nature of business, innovative ideas born of new research could be the vital prop needed in a firm’s gaining competitive edge: making Business Research Methods is an extremely important field of study. Students who excel in Business Research Methods, it therefore follows, will be highly sought after in the job’s market. One needs consequently to stand out from the crowd, make oneself an asset. This can be achieved by making sure your research methodology is academically impeccable, your scholarly prose of the highest order, and your analyses critical and insightful.
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